I like to think of my generation (Generation Y) as the "oversharing" generation. We like to post EVERYTHING we do online to our peers and family. On social media, we post pictures of our dogs, of what we eat, short videos of hanging with our friends or vacation trips, opinionated self posts, selfies, articles we relate to, funny pictures from other sites, etc. We don't think twice of how long that stuff stays on the internet, nor who has seen it or who has saved it to use it against us at some point in the future. Aside from paying for an overpriced internet provider, our access to the internet as a whole, is free. However, with privacy being so minimal across social media sites and other sites we visit, can we really consider the internet free? In Episode 3 of The Virtual Revolution, Aleks Krotoski poses the thesis that there is a "cost of free", where the Internet has redefined privacy, personal space, and who we are. On this episodes topic, I completely agree with Kortoski.
Everyone search dozens of things a day on online search engines, whether it be a phrase, a product, a definition, or an image that made us laugh last week. As the episode explained, a majority of users don't know (or don't care) that these search engines gather the stuff we look up, and strategically come up with ads for products and services that relate to our web searches. This can be seen as a "cost" for using the internet, because it conveniently places products we may have wanted on the side of our web searches, effectively interesting us in purchasing said product on the same day, or some day soon.
Google is the biggest contender to this type of marketing method, earning money from small or big business to get their products on search engine ads everyday. With it's acquisition of YouTube, Google is becoming a global force on personalized advertising, and that could become a big problem for the privacy of users someday.
Alongside unwanted personal advertising, the internet archives our searches, which can be tracked by our internet providers to find out more about us in either an investigation or beginnings of an investigation. It could be useful against terrorist and drug busts, but it could also be bad for people who have personal reasons to search unusual things. Our searching methods may not be too closely monitored right now, but if stricter internet laws are passed in the future, this could lead to having more and more of our information and data in the hands of the government, who would not hesitate to use it against us. We need to be careful about what we post on the internet guys, it can lead to so many negative things (blackmail, bullying, lose of job, etc). Hopefully things start looking up
soon, but until then, be cautious, and thanks for reading!